Windmill for GTM Teams
You can't coach what you can't see.
Windmill tracks your sales team's activity, gathers real feedback, and shows you where performance is slipping—before it hits the number.
Know when reps are off track—without another pipeline review
Instead of waiting for deal reviews to catch issues, Windy gives you a weekly pulse on rep focus, blockers, and progress 
—pulled from real conversations and work activity.
—pulled from real conversations and work activity. Thread
Windy
Windy
Today at 9:00 AM
Hey @Mark! I noticed a few of your deals are stalling in the pipeline. What's slowing things down this week?
6 replies
Mark
Just now
It's been tough. Prospects keep asking for ROI data and case studies we don't have. I'm losing momentum in 3 deals because of it.
Windy
APP
Just now
Which specific materials would help you close these deals?
Mark
Just now
A one-pager with hard ROI numbers from similar-sized companies would be huge. Also, a case study showing implementation timeline - everyone's worried about how long it takes.
Windy
APP
Just now
Are there any other gaps in our sales materials?
Mark
Just now
Yeah, competitors keep bringing up features we don't have. I need a competitive battlecard that shows how to position our strengths vs their features.
Windy
APP
Just now
Got it. I'll flag these material gaps for leadership and marketing. In the meantime, can you share which specific competitors and features are coming up most? This will help prioritize what we build first.
Add a reply
Catch what the CRM can't
CRMs track deals. Windmill tracks people. It shows you where your reps are stuck, where they're thriving 
, and what's holding them back.
, and what's holding them back. 
Build a culture of feedback without slowing down
Sales teams move fast. Windmill keeps up —gathering honest peer feedback, surfacing coaching moments, and making sure nothing slips through the cracks.
—gathering honest peer feedback, surfacing coaching moments, and making sure nothing slips through the cracks. Thread
Windy
Windy
Today at 9:00 AM
Hey @Maya! I saw you and @Ryan just closed that competitive deal against Acme Corp. How was working with Ryan on it?
6 replies
Maya
Just now
Ryan was incredible! His prep for the bake-off was next level.
Windy
APP
Just now
That's great! What specifically stood out?
Maya
Just now
He built a custom demo environment that showed our exact value prop for their use case. The prospect said it was the clearest they'd seen.
Windy
APP
Just now
Awesome! Any areas where Ryan could improve for next time?
Maya
Just now
Maybe just time management - we were scrambling a bit at the end. But honestly, his technical knowledge made all the difference.
Windy
APP
Just now
Thanks for the feedback! I'll share this with Ryan and his manager. Keep crushing it! 🚀
Add a reply
Why traditional sales management breaks down
Most sales management systems focus on pipeline metrics while missing the human factors that actually drive performance. Here's what goes wrong:
Lagging indicators only
By the time you see missed quotas or slipping deals, it's too late to course-correct.
Surface-level visibility
CRMs show you what's happening with deals, not why reps are struggling or succeeding.
Coaching in a vacuum
One-on-ones happen without context from real customer interactions or peer feedback.
Culture of competition, not growth
Stack rankings and leaderboards create fear instead of fostering skill development.
Integrations
Your everyday tools seamlessly integrate with Windmill
Windy always knows what's going on. Stay informed without constantly checking in, and get timely insights when you need them.
Don't take our word for it
Sid Yadav
Co-founder & CEO at Circle
Windmill has eliminated the bureaucracy that used to slow us down. Our managers now lead more and manage less, resulting in happier teams and better business outcomes.
Avi Goren
CEO at Marqii
Windy has been instrumental in helping us zoom in and out on the business. Looking back over the past 6 months or quarter with the same level of detail as though it were one week later has been super powerful for our exec team.
Setareh Lotfi
CTO at Aura Intel
Integrating Windy into our workflow was seamless. Our employees adopted it immediately because it actually makes their jobs easier. It has significantly streamlined our performance management process and practically put it on autopilot.
Oscar Mattsson
CEO at Allwhere
The most important part of my job is people management. I used to really dread a lot of the chores that came with it, but Windmill makes it a snap for me and my team.
Bryan Rutcofsky
Co-Founder & CRO at Marqii
Windmill has been an incredible tool in helping our team deliver, receive and process feedback. Windy, their AI bot, makes providing feedback painless and the "real time" requests eliminates the recency bias of every other HR/Performance Management solution we've used in the past.
Sid Yadav
Co-founder & CEO at Circle
Windmill has eliminated the bureaucracy that used to slow us down. Our managers now lead more and manage less, resulting in happier teams and better business outcomes.
Avi Goren
CEO at Marqii
Windy has been instrumental in helping us zoom in and out on the business. Looking back over the past 6 months or quarter with the same level of detail as though it were one week later has been super powerful for our exec team.
Setareh Lotfi
CTO at Aura Intel
Integrating Windy into our workflow was seamless. Our employees adopted it immediately because it actually makes their jobs easier. It has significantly streamlined our performance management process and practically put it on autopilot.
Oscar Mattsson
CEO at Allwhere
The most important part of my job is people management. I used to really dread a lot of the chores that came with it, but Windmill makes it a snap for me and my team.
Bryan Rutcofsky
Co-Founder & CRO at Marqii
Windmill has been an incredible tool in helping our team deliver, receive and process feedback. Windy, their AI bot, makes providing feedback painless and the "real time" requests eliminates the recency bias of every other HR/Performance Management solution we've used in the past.
Sid Yadav
Co-founder & CEO at Circle
Windmill has eliminated the bureaucracy that used to slow us down. Our managers now lead more and manage less, resulting in happier teams and better business outcomes.
Avi Goren
CEO at Marqii
Windy has been instrumental in helping us zoom in and out on the business. Looking back over the past 6 months or quarter with the same level of detail as though it were one week later has been super powerful for our exec team.
Setareh Lotfi
CTO at Aura Intel
Integrating Windy into our workflow was seamless. Our employees adopted it immediately because it actually makes their jobs easier. It has significantly streamlined our performance management process and practically put it on autopilot.
Oscar Mattsson
CEO at Allwhere
The most important part of my job is people management. I used to really dread a lot of the chores that came with it, but Windmill makes it a snap for me and my team.
Bryan Rutcofsky
Co-Founder & CRO at Marqii
Windmill has been an incredible tool in helping our team deliver, receive and process feedback. Windy, their AI bot, makes providing feedback painless and the "real time" requests eliminates the recency bias of every other HR/Performance Management solution we've used in the past.
Sid Yadav
Co-founder & CEO at Circle
Windmill has eliminated the bureaucracy that used to slow us down. Our managers now lead more and manage less, resulting in happier teams and better business outcomes.
Avi Goren
CEO at Marqii
Windy has been instrumental in helping us zoom in and out on the business. Looking back over the past 6 months or quarter with the same level of detail as though it were one week later has been super powerful for our exec team.
Setareh Lotfi
CTO at Aura Intel
Integrating Windy into our workflow was seamless. Our employees adopted it immediately because it actually makes their jobs easier. It has significantly streamlined our performance management process and practically put it on autopilot.
Oscar Mattsson
CEO at Allwhere
The most important part of my job is people management. I used to really dread a lot of the chores that came with it, but Windmill makes it a snap for me and my team.
Bryan Rutcofsky
Co-Founder & CRO at Marqii
Windmill has been an incredible tool in helping our team deliver, receive and process feedback. Windy, their AI bot, makes providing feedback painless and the "real time" requests eliminates the recency bias of every other HR/Performance Management solution we've used in the past.
Finn Mallery
Founder & CEO
As a first time YC Founder, Windmill has been invaluable to help me run my team.
Tim Sedwitz
Head of Revenue Operations at Snorkel
Windmill has completely transformed how I manage my team. The AI-powered system eliminates all the administrative overhead that used to consume my day. Now I can focus on actually leading my team instead of chasing updates and managing spreadsheets.
Peter Smyth
CEO at Local Locker
The Windmill integration was fast and easy. Very powerful to see everything in a single place - I feel like I have a much better sense of where our energy is going as team
Andrew Yeung
Really impressed with the vision from the Windmill team. This is clearly the future.
Finn Mallery
Founder & CEO
As a first time YC Founder, Windmill has been invaluable to help me run my team.
Tim Sedwitz
Head of Revenue Operations at Snorkel
Windmill has completely transformed how I manage my team. The AI-powered system eliminates all the administrative overhead that used to consume my day. Now I can focus on actually leading my team instead of chasing updates and managing spreadsheets.
Peter Smyth
CEO at Local Locker
The Windmill integration was fast and easy. Very powerful to see everything in a single place - I feel like I have a much better sense of where our energy is going as team
Andrew Yeung
Really impressed with the vision from the Windmill team. This is clearly the future.
Finn Mallery
Founder & CEO
As a first time YC Founder, Windmill has been invaluable to help me run my team.
Tim Sedwitz
Head of Revenue Operations at Snorkel
Windmill has completely transformed how I manage my team. The AI-powered system eliminates all the administrative overhead that used to consume my day. Now I can focus on actually leading my team instead of chasing updates and managing spreadsheets.
Peter Smyth
CEO at Local Locker
The Windmill integration was fast and easy. Very powerful to see everything in a single place - I feel like I have a much better sense of where our energy is going as team
Andrew Yeung
Really impressed with the vision from the Windmill team. This is clearly the future.
Finn Mallery
Founder & CEO
As a first time YC Founder, Windmill has been invaluable to help me run my team.
Tim Sedwitz
Head of Revenue Operations at Snorkel
Windmill has completely transformed how I manage my team. The AI-powered system eliminates all the administrative overhead that used to consume my day. Now I can focus on actually leading my team instead of chasing updates and managing spreadsheets.
Peter Smyth
CEO at Local Locker
The Windmill integration was fast and easy. Very powerful to see everything in a single place - I feel like I have a much better sense of where our energy is going as team
Andrew Yeung
Really impressed with the vision from the Windmill team. This is clearly the future.