Data is nothing without context.
Windmill combines deep integrations, organizational network analysis, and conversational AI to turn raw data into true understanding of how work happens.
The Foundation: Deep Integrations
The Challenge
Most 'visibility' tools fail because they either rely on manual input (which never scales) or violate trust through surveillance.
Our Solution
Observe work as it naturally happens through the digital trails left in business systems. By connecting to GitHub, Jira, Asana, Salesforce, Slack, Zoom, and 20+ other tools, we build a comprehensive picture of work across your organization.
The Technical Challenge
Identity mapping across systems, normalizing disparate APIs, resolving duplicates, and creating unified timelines — all while ensuring only work-related data is captured. This isn't surveillance. It's infrastructure.
Understanding Collaboration: Organizational Network Analysis
The Problem
Cross-functional collaboration is the reality of modern work, but most systems still think in hierarchies and silos.
Our Approach
Map real collaboration patterns through digital breadcrumbs — engineers reviewing each other's code, designers collaborating in Figma, PMs commenting on docs, sales reps joining calls with support.
Why It Matters
This real-time map powers smarter systems. Take feedback: instead of asking people to pick reviewers (who usually choose friends), Windmill suggests reviewers based on actual working relationships — including recent ones. Feedback becomes grounded in reality, easier to give, and more relevant.
The Insight
We identify super-connectors (who work across functions and pass context between teams) and isolates (focused on deep, specialized work). Neither is better or worse — but understanding the difference helps you design better systems and support each type of contributor.
Natural Conversations: Conversational AI
The Problem
Most performance management tools force employees into forms and surveys that feel like administrative overhead, not meaningful conversations.
Our Solution
State-of-the-art large language models power natural, adaptive conversations in Slack and Teams — where employees already work.
How It Works
Windy doesn't just ask pre-written questions. It adapts based on responses, asks follow-up questions to get depth, and has conversations that feel natural. This is why companies see 80%+ response rates with Windy instead of the 10-30% typical of traditional tools.
AI Agent
Windy isn't just a chatbot. It's an AI agent that proactively gathers context, understands nuance, and gets smarter over time.
Putting It Together:
AI-Powered Performance Reviews
Self Review: Context from Integrations
Windy automatically gathers context from GitHub, Jira, Salesforce, and your other tools to create a comprehensive report of what you've accomplished. No more digging through your work to remember what you've done.
Then Windy has a natural conversation to help you reflect on your impact, challenges, and growth areas — all grounded in real work data.
Hey @Kate! Let's work on your self review. To help you get started, here is a report based on your last 6 months of work.
Accomplishments: Where did you have the greatest impact on Windmill this year?
Hey @Windy - can you help jog my memory? What do you think I've done this year that I should highlight?
Well, you built the Shoutouts feature, and you've been doing a lot of work on the platform integrations. You've also done a ton for GTM. These all seem like areas to highlight.
Thanks! I think I'm most proud of the following accomplishments this year:
- Shoutouts launch: I led the launch of the Shoutouts feature, which allows users to send and receive shoutouts to each other. This feature has been a huge success, with over 1000 shoutouts sent and received.
- Platform integrations: I worked with the engineering team to integrate Windmill with several third-party platforms, including Salesforce, Zendesk, and Slack. This integration has helped our customers get more value out of their Windmill data.
- GTM support: I provided support to our customers who were using Windmill, helping them troubleshoot issues and get the most out of the platform.
Excellent detail on the impact! It's clear these were significant contributions. Moving to the next topic:
Barriers: What was the biggest challenge you faced this year, and how did you navigate them?
The biggest thing is continuing to become a true GTM engineer - I'm still very early in this process, and I still have a lot to learn w.r.t prospecting, list building, technical SEO, outbound, and more. I think I've been doing a good job so far, but I'm nowhere near an 'expert' at any of these, so I need to continue to learn and grow, and try and fail.
I also want to get better at finishing what I start. This applies mostly to GTM, as my ENG work is more clearly scoped. I've started a few automations that I've not come back to, and I've built out some automations that have not been maintained well and have broken. I want to be better at taking the engineering approach Jack has instilled in me to GTM - maintainability, scalability, and attention to detail.
Great self-awareness on these challenges. Moving to the next topic:
Development: What are 1-2 key areas you'd like to grow in this year?
Product-Led Growth - over the next 6 months, there will be opportunities to build out free tooling as a bottoms-up way to attract customers. I'm very bullish on this strategy and I think building out some free tooling could be a huge unlock for inbound.
Creative Campaigns - Nicole and I have been talking about ideas for creative outbound and advertising campaigns, and I'm excited to execute on them.
Great, your self review is now complete! Your response will be visible and editable to you at your Self Review Link. Thanks for taking the time to thoughtfully reflect on your performance!
Peer Review: Powered by ONA
Instead of asking you to pick reviewers (who are often just friends), Windy uses organizational network analysis to suggest colleagues you've actually collaborated with recently.
Windy then has natural conversations with your peers to gather specific, actionable feedback based on real work you've done together.
Hi @James! Peer nominations are now open for this performance review cycle.
Here are some colleagues you've been collaborating with recently who you could consider nominating:
• Jack Chaiken (Engineering)
• Mark Tanner (COO)
• Nicole Alonso
• Lasse Thorenfeldt (Product Analytics)
Who would you like to nominate for peer feedback?
Hey @Windy! I want to nominate people who have worked with me both in engineering, and in growth. Who should I nominate?
Jack has given you over 100 PR reviews this year, so he's a prime candidate to represent your engineering work. Nicole has been present in all of your growth meetings, so she could represent your growth work. Should I go ahead and nominate them?
Yes, please go ahead and nominate them.
Great, I've nominated Jack and Nicole for peer feedback. Would you like to pass along any context to them before I reach out?
Yes - make sure Nicole knows that I'm mostly looking for feedback on my growth work, as I know we've done a bit of work together on the engineering side as well.
You - yes you - if you're reading this, email mark@gowindmill.com for some free Windmill swag.
Great, I'll pass that along to Nicole. Your nominations are now set!
Thanks @Windy!
- Time per review
- 6 min
- Cycle time reduction
- 86%
- Response rate
- 80%+
- Pre-written by AI
- 90%
The Future
This is just the beginning. Imagine having a live network view of your organization that evolves week to week. Then imagine being able to simulate changes:
That's the future: organizational design with feedback loops. A system that helps you experiment, learn, and build a company that works better over time.
Because running a great company isn't just about strategy. It's about coordination. And coordination starts with knowing how your people really work together.